For more than a century, the GUND® toy company, The World’s Most Huggable…Since 1898®, has been creating unique teddy bears and other soft kids’ toys which have been recognized by the world for their quality and innovation. The leading and oldest soft kids’ toy manufacturer in the U.S., GUND was founded by German immigrant Adolph Gund in Norwalk, Connecticut in 1898. GUND was one of the first companies to design and produce teddy bears in the early 1900s. Adolph had a simple formula, “Use the best materials. Find the best craftsmen. And stuff everything with a lotta love” ... a formula that over a century later still produces teddy bears of the highest quality that manage to capture the imagination of boys and girls around the world.

The GUND tradition of producing high quality products has grown to include baby items such as gifts, play toys, and of course picture frames and albums!

You will find children's favorite characters from Gund:Abbie Caddaby® and Elmo® Big Bird® and Cookie Monster®

Today, the company manufactures an extensive collection of unique characters under the GUND and GUNDbaby brands.

GUND toys is known worldwide for its top quality, soft, and huggable plush designs. Award-winning GUND products appeal to all ages and are perfect for collecting and making into heirlooms for generations of teddy bear lovers to come. The famous GOTTA GETTA GUND® advertising campaign led to the company’s recognition as a leading consumer toy brand.

Gund is certain to have a special occasion picture frame or photo album with your child (or the child in you!) in mind.